Digital vs Traditional marketing
It is the evolution of mankind in it’s journey of marketing strategies. Nowadays business without Digital Marketing
cannot be imagined. Both the marketing strategies has it’s own significance and locational values.
MEANING-–
Digital Marketing– Marketing mostly based on-
- Digital devices like Mobile phone
phone,Computer,Laptop
- Software in which one can operate-Internet facilities to transfer the message
Traditional Marketing– Marketing mostly based on-
- TV,Radio,Newspaper, Pamphlets,Banners etc-
- Physical content at particular location.
FEATURES- Both has different features
Digital marketing–
1)Social Media Marketing– A person uses
Social platforms like Facebook,Whatsup
,Twitter,Youtube to to market his product
and services .
2)website marketing– when the marketing
is done through a website. Web site is a
virtual space or office from where marketing use to be done.
3)Affiliate marketing– by this a person does
his marketing under some other bigger
company as a partner and in exchange he
gets his earning.
4)Email Marketing– whereby a person
promotes his products and services
through Email to other person or
organization. Here he can give detail list of
products,prices,photos and videos etc.
5)Influencer Marketing– A person collaborate
with someone else who has lot of following
in social media and promotes his products and services.
Traditional Marketing–
1)Event Marketing– by organizing an event
one can show his products and services.
Events like Exhibition, Trade Fair use to be
organise to popularise products and attract
the targeted customers.
2)Telemarketing– by phone calls one targets
the potential customers and convince
about his products and services.
3)Print Marketing– by giving adds in
Newspaper,Magazines,Pamphlets etc one
promotes his products and services.
4)Electronoc Media Marketing– TV,Radio etc
are used to promote product and services.
5)Door to Door marketing– Promotion of
goods and services are done through Door
to Door visit of sales man and promoters. It
encouraged personal Interaction. ADVANTAGES—
Digital Marketing–
1)Global Reach–By Digital Marketing any one
can reach at Global level very easily and
fastly.In fact it is because of digital use globe
became a village.
2)Cost effective– by the use of digital medium
the cost of popularizing the products and
services is very cheap and at very low cost
the
enterprenures reaches to the targeted
customers at very low cost.
3)Real Time Analytics- By this medium one uses
high speed technology to analyse the
effectiveness of marketing, spread of
marketing,can track and measure the
performance of company at real time.
4)Search Engine Optimisation(SEO)- By this
medium of marketing there are lot of tools
and facilities by which one can optimize his
reach, optimize the traffic,content and
structure.
5)Data Driven– Now with this medium of
sophisticated tools and softwares one can
analyse the bigger and bigger data of
customer’s requirement, company’s
performance, product and services
performance.
Traditional Marketing–
1)Physical presence By traditional marketing one
presents his products and services physically
which gives more satisfaction to customers.
2)Sentimental Attachment– By this method
company attaches with the customer
sentimentally. Customers attachment to the
company and products reaches at another
level.
3)In person Attraction– By Exhibition ,Trade Fairs
company establish person to person attraction
and interaction.
4)Grass Root Relation– company reaches at grass
root level and it establish the brand of the
company at such level that the brand of
products and services cannot be uprooted easily
by the competitors.
5)Micro Reach-Company reaches at micro level and
establish relation with the customer. DISADVANTAGES
Digital Marketin–
1)Transiant– Digital world is constantly changing
and upgrading itself which sometimes become
very challenging and costly for the user to cope
up with. Changing speed is very fast which
requires constan watch at technological level.
2)Digital Noise-There are so much content in
the form of adds in the digital world that it
creates irritation among customers. In this
noise on several occasions good products
and services goes unnoticed by the customer.
3)Vague Presentation– In the digital world the
presentation of product and services in the
form of content creates confusion because
content can be manipulative and false.
4)Chances of Hacking– Cyber crime and Hacking
has emerged one of the biggest menace to
common man in this world. This is still
unabatted and couldnot be contained.Though
experts explains to common man about
safeguarding features but digital sophistication
is still beyond common man reach.
5)Effect on Child– Every type of products are
within the reach of children which were earlier
not known to them. Digital Marketing
contributing mostly in the early expiry of
childhood.
Traditional Marketing–
1)Limited Reach– It has limited reach and thus
the scope of a company becomes limited. It’s
strategy use be localised thus localised effect in
sales and promotion.
2)Very Costly– It is generally very costly.
Organising a Trade Fair or Exhibition is very
costly. Also TV and Radio adds are very
expensive.
3)Transportation– Add materials or promotional
goods needs transportation physically which
use to be very challenging.
4)Time consuming– Physical transportation of
anything needs time and space while virtual
transfer is very easy and time saving.
5)Discriminatory– Lot of physical exercise is
needed in traditional marketing which is not in
tune with the needs of women in the society.
Women are more comfortable withdigital
marketing.
Digital Marketing has it’s base from lessons of Traditional Marketing. Today Digital Marketing is most popular form of marketing but still It cannot replace the importance of Traditional Marketing.Both the marketing strategies are going on hand in hand. To learn more about Digital Marketing and to be handy of it’s tools to optimise your profit in your business please click on the following Link
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